If you’ve been following the British Touring Car Championship on social media over the weekend – you may have heard the exciting news that we have signed a fresh title sponsorship agreement with team EXCELR8 Motorsport. This means we’ll be continuing our partnership with the team for the 2020 season.
EXCELR8 made its debut in the BTCC this year with a pair of MG6 GT machines, driven by Rob Smith and Sam Osborne. Draper Tools has already been a key partner for the team and that partnership will now be taken to the next level with the announcement that Draper Tools will become a title sponsor for EXCELR8 Motorsport for the 2020 season. The early confirmation of the deal will allow both parties valuable time to make vital preparations ahead of the 2020 BTCC campaign.
Justina Williams, Team Owner of EXCELR8 Motorsport, says she is excited to extend the partnership with Draper Tools, emphasising that the company’s support would bring multiple benefits to the team’s BTCC preparations for 2020.
“We are extremely excited and proud to continue our relationship with our partner and great British business, Draper Tools,” said Williams. “With this early decision and with their help, we plan to undertake a more robust testing programme over the winter, to ensure more of a head start for 2020 compared with our maiden 2019 season. Between us, we will continue to develop and promote the Draper Tools brand to millions of people via our BTCC race programme, along with working together to develop key client and supplier relationships. To be chosen by Draper Tools as their brand partner in BTCC for 2020 is an absolute privilege and we are truly grateful to them for being such a very big part of the EXCELR8 family.”
Here at Draper Tools, we’re also very excited about the news, Clive Richardson, Marketing Director said: “We are delighted to announce our ongoing partnership with EXCELR8. They’ve impressed us with their dedication across 2019 and we know this drive and focus will continue into the 2020 season. Like us, they’re committed to working hard to strengthen what they do. We’re pleased to say that partnering with EXCELR8 in our centenary year has not only been enjoyable, but also incredibly valuable to us as business. We’ve had plenty of positive feedback from our customers and the BTCC fans as well as some fantastic exposure for the Draper Tools brand. We can’t wait to see what opportunities the new season brings.”
Look out for the Draper brand at future BTCC races this season and next year too!